Challenging Choices of Influencer Culture

WitzEnd Productions and PhilmCo in association with ASPIRE present 1660 Vine – A New Musical

An original musical, that looks into the journey of life as a social media influencer: creating, curating and continuing an artificial online identity that pleases sponsors, brands and tens of millions of followers, all the while aware of the widening space between one's true self and one's online self. The film is an ensemble story of makeup tutorialists, stunt artists, models, pranksters, gamers, vloggers, and musicians who, though each on their own path, have found community in the luxury Hollywood apartment building they (temporarily) call home: 1660 Vine Street. 1660 Vine is a tale torn from today's headlines, created by a diverse team of 20-somethings who have brought their own authentic life experiences into the book-writing and songwriting processes. The film is directed by Patricia McGregor – Artistic Director of the New York Theater Workshop, choreographed by superstar entertainer Paula Abdul, with music supervision from the team that oversaw the “High School Musical” franchise, and a cast that has over 38 million followers and 4 billion views. The film and any stage production will be accompanied by a powerful awareness and activation campaign, as our team works with experts and non-profits, as well as brands and influencers in the field of mental health of young people, focused on their relationship with social media. With distribution of the film in early November, with a December stage premiere at Hollywood High School, and with plans to license the show for stock/amateur stage productions soon thereafter, 1660 Vine is primed for a buzzy landing into a social media friendly landscape, moving audiences of all generations with authentic and important stories about the social media generation… all to the beat of a joyful, passionate soundtrack of original songs


Creative Team

Patricia McGregor

Born in St. Croix, U.S. Virgin Islands, McGregor is a director and writer working in theatre, television, film, and music. McGregor has twice been profiled by The New York Times for her direction of world premieres. She was inaugural Artist in Residence for Adam Driver's Arts in the Armed Forces and is an Old Globe Resident Artist. Her productions include Lights Out: Nat “King” Cole (co-writer and director; Geffen Playhouse, People’s Light), Sisters in Law (Wallis Annenberg Center for the Performing Arts), Shakespeare: Call and Response, Krapp’s Last Tape, What You Are, A Midsummer Night’s Dream, and Measure for Measure (The Old Globe), Skeleton Crew (Geffen Playhouse), Good Grief (Center Theatre Group), Hamlet (The Public Theater), Place (Brooklyn Academy of Music),The Parchman Hour (Guthrie Theater), Ugly Lies the Bone (Roundabout Theatre Company), brownsville song (b-side for tray) (Lincoln Center Theater), Indomitable: James Brown (Apollo Theater), Holding It Down (The Metropolitan Museum of Art), A Raisin in the Sun, The Winter’s Tale, and Spunk (California Shakespeare Theater), Adoration of the Old Woman (INTAR Theatre), Blood Dazzler (Harlem Stage), Four Electric Ghosts (The Kitchen), and the world premiere of Hurt Village (Signature Theatre Company).

McGregor served as director for HBO’s emerging writer’s showcase, and as tour consultant to Raphael Saadiq and J. Cole. She was Associate Director of Fela! on Broadway and for many years she has directed The 24 Hour Plays on Broadway.  She co-founded Angela’s Pulse with her sister, choreographer, and organizer Paloma McGregor. McGregor attended Yale School of Drama, where she was a Paul and Daisy Soros Fellow and Artistic Director of Yale Cabaret.

Paula Abdul

Worldwide sensation Paula Abdul is best known as a music superstar, with 60 million records sold and 6 number one hits, and more recently for her nine-season run as a judge on American Idol. She continued her on-screen success as executive-producer and star in the CBS competition series, Live To Dance, followed by another role as a judge on Fox’s The X-Factor. She soon after completed two seasons as a judge on So You Think You Can Dance and one season on So You Think You Can Dance Australia. After over 25 years, she made her triumphant return to touring with Live Nation’s 2018, The Total Package Tour, selling half-a-million tickets, Abdul hit 45 cities in the US alongside Boyz II Men and New Kids on the Block. The next year, in 2018, Abdul embarked on her first solo tour in decades, Straight Up Paula!, which brought her all over the US to sold out theaters. Known as one of America’s pop music pioneers, she has been recognized with two Emmy Awards, two GRAMMY Awards, three American Music Awards and is a multi-platinum recording artist. In August 2019, Abdul launched her Las Vegas residency, Paula Abdul: Forever Your Girl, at the Flamingo Showroom with Caesars Entertainment Group. This high-intensity dance and musical show had four legs over the past year and sold out each and every show.  As an actress, Abdul has appeared on Fox’s Cooper Barrett’s Guide to Surviving Life, ABC’s Fresh Off the Boat, Lifetime’s Drop Dead Diva and more! Aside from being a gifted entertainer, she has become an active spokesperson and advocate for national charity organizations, some of which include the American Humane Association, Natural Balance Pet Food and Petco, and Turnaround Arts. Recognized for her charitable work, the Avon Foundation previously tapped Abdul to become their Avon Global Ambassador for their international #CheckYourself digital campaign in support of Breast Cancer Awareness month.Abdul has traveled the country, speaking publicly on her creative passions, drive, and professional experience. Some of the leading companies, organizations, and events in which she has spoken at include WE.Org, Pepsico’s Women CEOs, Cigna Health, Greater Miami Jewish Federation for Women, Empower 180, Genius Network, Hudson Union Society, and others. She currently resides in Los Angeles, California.

David Lawrence
Musical Supervisor

David Lawrence was born in New York City, raised in Los Angeles and is the son of iconic entertainers Steve Lawrence & Eydie Gorme.  Emmy nominated for his work on Disney’s DESCENDANTS and two-time recipient of the ASCAP Award for Most Performed Film Score, David’s music and/or songs can be heard in FREAKY FRIDAY, the HIGH SCHOOL MUSICAL trilogy, the AMERICAN PIE franchise, JERICHO (CBS), HARPER’S ISLAND (CBS), LIV AND MADDIE (DISNEY CHANNEL), THE CLEANER (A&E), COMMON LAW (USA), MUPPET CLASSIC THEATRE, THE 12 DAYS OF CHRISTMAS, COMPANY MAN, LIFE WITHOUT DICK, Earth, Wind and Fire’s MILLENNIUM, Diane Schuur’s PURE SCHUUR and the HBO documentary BECOMING MIKE NICHOLS.  He has been commissioned to write three ballets for Melissa Barak’s BARAK BALLET including E/SPACE in collaboration with award winning interactive video artist Refik Anadol.  For director Kenny Ortega he composed the music for the LAKE OF DREAMS ORB SHOW at the Wynn Hotel, he served as Musical Supervisor on LIFE WITH JUDY GARLAND: ME AND MY SHADOWS and orchestrated the Off Broadway musicals HELLO MUDDAH, HELLO FADDAH and TAPESTRY.  Most recently he completed his first solo album, “NOSOTROS”, a tribute to his mother and her recordings with the Trio Los Panchos.  A graduate of Mannes Conservatory of Music, David lives in California with his lyricist//producing partner/wife Faye Greenberg, their delightfully deranged mutt, Sheldon and occasionally daughter Mabel Lawrence - who thinks living in New York is more important than keeping Dad company.

Faye Greenberg
Musical Supervisor

Faye Greenberg along with composer/husband David Lawrence, contributed songs to Disney’s High School Musical 1 & 2, Life with Judy Garland: Me and My Shadows, Teen Beach Movie, The Happy Face Murders, The Cheetah Girls 2, MTV’s American Mall, Sharpay’s Fabulous Adventure and Holidaze.  She was the recipient of a Quadruple Platinum CD for her work on the original “HSM” soundtrack (“Stick To The Status Quo”) - the best selling CD of 2006.  Faye received an LA Weekly Award for her work on An Elephant Never Forgets: An Evening of Trunk Songs (with composers Jerry Sternbach and John Kroner), a Denver Post Ovation Nomination for her work on The 1940’s Radio Christmas Carol (with librettist Walt Jones and composer David Wohl), and has written many family musicals (with librettist Michael Slade and composer David Evans) including The Great Brain, Swiss Family Robinson, Where’s Waldo, The Gift of Winter and a musical version of Judy Blume’s classic Superfudge.  Her play, The Beast of Broadway (written with Robert L. Freedman) enjoyed a successful run in Naples, Florida and along with Mr. Freedman and Mr. Lawrence she adapted Disney’s Camp Rock for the stage.  Her songs have been recorded and/or performed by Earth, Wind & Fire, Diane Schuur, Jenn Colella, Andrea Burns, Dove Cameron, Randy Graff, Stephanie Mills and Ernest Borgnine, to name but a few.  Most recently she produced Mr. Lawrence’s debut album Nosotros: A Tribute to the Music of Eydie Gorme and the Trio Los Panchos.  She lives (mostly) in California with husband David Lawrence, their delightfully deranged dog, Sheldon and is insanely proud of extraordinary daughter, Mabel - who is the best excuse to travel to New York.

Kausha Campbell
Associate Choreographer

Kausha Campbell is a professionally trained dancer, choreographer, content creator, and actor — Kausha is a jack of all trades. Born and raised in Lehi, UT, Kausha started dancing at the age of 3. After many years of training at Hot Shots Dance Studio, she then continued her training at Utah Valley University. She was announced Sterling Scholar in the dance department and was a member of UVU's Contemporary Dance Ensemble company. Kausha was then booked as the lead on a Disney tour where she was able to travel and perform — the best of both worlds! Over 3 different contracts, she portrayed different characters, such as Sofia the First and TInkerbell, and this is where she realized just how much she loved being an entertainer.
Currently residing in Los Angeles, Kausha has had success across multiple mediums including television, film, commercials, digital, live events, music videos and is quickly becoming one of the most recognized faces on Instagram & TikTok. Her high quality content often goes viral and is sure to put a smile on your face!  She’s appeared in This Is Us, Goliath, Penny Dreadful: City of Angels, The Real O'Neals, Disney's Andy Mack, Carpool Karaoke, Boss Cheer, Mr. Iglesias, and The Creative Arts Emmys. She has worked with choreographers Fred Tallaksen, Tony Gonzales, Bonnie Story, Tommy Tonge, Chris Judd, Bryan Anthony, Mandy Moore, and Paige Diaz. Kausha has recently been working alongside choreographer and idol, Paula Abdul, and is more than thrilled to be her Associate Choreographer for this film.

Tyler Million
Director of Photography

Tyler Milliron is a California born, New York based Cinematographer, Producer and Editor. Tyler owns and operates Milliron Studios, a media assets company designed to "Helping Creatives Create" by combating stratification in the arts, creating media opportunities both in front of and behind the scenes for artists and businesses at all levels. He combines years of music, fine art, and performance with his producorial sensibilities, which has led him to a unique position helping Theatre and theatrical conventions transition into cinema.

Feature DP / Editor credits include: Estella Scrooge, Pride and Prejudice: The Musical, Marry Harry, What Could Go WrongFeature Director/DP/Editor: Burning Man: The Musical, The Bench: A Homeless Love Story..., Cockroaches & CologneSeries DP / Editor: What A Drag, we don't know, Let's Play.

Kevin Surace

Kevin is a producer/partner with WitzEnd Productions, Artistic Director for Sunnyvale Community Players, a board member of Rubicon Theater, and pioneer in filmed musicals using digital sets and low-cost rapid filming and post production techniques. He has written, produced, music directed, designed sound, produced/edited video, marketed, or played in over 60 productions. He has extensive sound design, mixing, mastering and video editing experience and holds an engineering degree from Rochester Institute of Technology with a concentration in music. His national professional credits include writing, producing and directing “2AM At The Sands” with Andrew Samonsky, conducting the Redlands Symphony Orchestra, producing and conducting Christmas at the Cathedral Orchestra and Singers, and producing and conducting the “Broadway and More” show with acclaimed jazz singer Nicole Henry. He is currently active co-producing, investing, or technical direction with WitzEnd Productions. Kevin is a long time Silicon Valley executive and has been awarded 93 patents worldwide, including the invention of soundproof drywall, used in virtually all recording studios and a number of artificial intelligence patents licensed by Apple (for SIRI) and many others.

Michael Jackowitz

Michael served as the Musical Theater Liaison for the Harold Prince Musical Theater Program at The Directors Company in New York (1993) and is the Founding Partner of WitzEnd Productions, formed in 2013 for the creation of New Work.  He is a graduate of the Commercial Theater Institute’s Producing Seminar (1996) in New York and continues to serve as Rubicon Theatre’s Director of New Work in California.

Michael brings 25 years of Broadway production experience to the fund. Recent productions include Diana  (Longacre Theatre/Broadway, spring 2021). Once on This Island (TONY AWARD).   Escape to Margaritaville by Jimmy Buffett.  Lifespan of a Fact starring Daniel Radcliffe, Cherry Jones and Bobby Cannavale. New projects include The Hawaiian Goddess by Keali’i Reichel, Patrick Makuakane and Roslyn Catracchia; Poseidon by Jonathan Prince and Andrew Lippa;  Dark of the Moon, by Jonathan Prince, Lindy Robbins and Dave Bassett; Estella Scrooge a modern re-telling of A Christmas Carol by John Caird and Paul Gordon.

PAST PRODUCTIONS:  Tuck Everlasting (Broadway),  Daddy Long Legs (Off-Broadway, Davenport Theater) by John Caird and Paul Gordon, the first show ever live-streamed from NYC. Séance on a Wet Afternoon, an opera by Stephen Schwartz (Lincoln Center, Opera Santa Barbara).  How to Succeed in Business Without Really Trying (Broadway) starring Daniel Radcliffe, Darren Criss and Nick Jonas (TONY NOMINATION),  PIPPIN (Menier Chocolate Factory in London), The Best Is Yet To Come/The Music of Cy Coleman  (DRAMA DESK AWARD), My Fairytale by Stephen Schwartz,  My Antonia, It’s Only Life by John Bucchino, directed by Daisy Prince and the West Coast Premiere of tick, tick…BOOM!.

Jonathan Prince

Jonathan Prince is a prolific writer/showrunner whose recent accomplishments include developing and Executive Producing FOUR WEDDINGS AND A FUNERAL with Mindy Kaling for MGM/Hulu, and Co-Creating and Executive Producing AMERICAN SOUL, which aired its second season on BET. He currently has one-hour television pilots in development at Sister (W: National Book Award Winner Colum McCann), ABC Signature, Paramount Television (D: Billy Porter) and Fox (D: Jonathan Levine EP: Mick Fleetwood.) Many of Prince’s productions are inspired directly or indirectly by strong musical themes, going back, of course, to his first creation, the Emmy-winning drama AMERICAN DREAMS, for NBC. Last year Jonathan wrote a drama pilot for HBO Max with Broadway composer Andrew Lippa, and he is currently developing a STUDIO 54 series with writer Peter Paige and Billy Porter, based on The Last Party, journalist Anthony Haden-Guest’s iconic book. JP is producing the Rebel Wilson-starring feature comedy ROCK THE BOAT with director Jon Turteltaub and EOne and 1660 VINE, a musical about social media influencers with a November 3 release date. In theater, he is currently writing POSEIDON, a Broadway-bound musical for producer Michael Jackowitz and DARK OF THE MOON, scheduled for its premiere in March of 2023. JP’s other notable projects include writing the event-series 38 NOOSES for AMC and executive producer Robert Redford and co-creating the innovative drama series 12 ROOMS for Amazon. Jonathan has collaborated as writer/producer on multiple other projects with artists including writers Maya Rose Dittloff, Stacey Rose, Ron Bass and Lauren Whitehead, directors Catherine Hardwicke, Abderrahmane Sissako and Jonathan Levine, producers Jimmy Iovine, Whoopi Goldberg and Stacey Snider, as well as with comedy showrunner Chris Moynihan. Jonathan has created and run multiple TV series, including THE CLEANER, which he co-created for A&E, and CANE, which he created and Executive Produced for CBS.

Tom Polum and Stacia Fernandez
Executive Producers

Tom Polum and Stacia Fernandez created Streaming Musicals. It is made up of a group of Artists who want to make it easier for you to watch musicals and plays. We capture the magic of theatre on film and bring it directly to all of your devices. We focus on storytelling, character, and music and we do it because we love theatre and want to share it with the world...Since the formation of the company in 2016 Streaming Musicals has produced and co-produced musicals that have reached hundreds of thousands of eyes and in an unprecedented event, typically reserved for shows that have had a New York run, and received licensing deals from Music Theatre International.  Previous productions include Emma, Pride and Prejudice, Burning Man: The Musical and the award winning Estella Scrooge.

Jeffrey Grove
Ronnie Jacobson and Joanna Drowos
Lisa Reich
Ken Ikeda


Jackson Prince
Bookwriter, Songwriter

Jackson Prince grew up on sets, sound-stages, actors’ trailers, writing rooms, and editing bays, as the only child of a Hollywood screenwriter and actress. After growing his passion for theater at Beverly Hills High School, Jackson attended Duke University, where he explored passions for film and television, straight-plays and musical theater, journalism and documentary. There, Jackson began a collaborative project alongside several Blue Devils in the summer of 2018: an original musical called 1660 Vine. After graduating in 2019, Jackson wrote, produced, and directed several award-winning short films and short documentaries. 1660 Vine is Jackson's first feature film. IG: @jacksonroyprince

Emma Ashford

Emma Ashford is a composer, writer, and actor based in New York City. Originally hailing from Los Angeles, Emma is a recent graduate of The University of Michigan’s Musical Theatre program, where she was in the inaugural class of their Musical Theatre Composition Minor. She is a proud member of the Dramatists Guild and SAG-AFTRA. You can stream Emma’s latest single, “Pocket”, wherever you listen to music, and check out what’s new at IG: @emmmaashh

Jenna Clayborn

Jenna Clayborn is a singer and actor from Austin, Texas, currently pursuing a law degree at Tulane University. While at Duke University, she studied musical theater and classical voice, performed with an a cappella group, and was an active member of the undergraduate theater troupe, Hoof ‘n’ Horn. Jenna joined 1660 Vine to help tap into the “old souls” of the story and originated the role of Renee at Duke.

CJ Cruz

CJ Cruz was born in Jacksonville, Florida, and grew up as a Navy brat, moving all around the world. His father came to the US from the Philippines, making him a second-generation immigrant. CJ studied Psychology, Theater, and Documentary Filmmaking at Duke University. He co-wrote songs for the character of Chance Two, half of the infamous @CousinsByChance duo. CJ also originated the role of Chance Two at Duke, and has stayed with the role through every iteration of 1660 Vine, including the 2022 feature film. CJ currently resides in Los Angeles.

Clayton Delp

Clayton Delp is a composer, arranger, orchestrator, songwriter, and multi-instrumentalist for 1660 Vine. Clayton is originally from Fuquay-Varina, NC and is currently based in Minneapolis. In 2015, his choral composition Black and White won the North Carolina Music Educator’s Association Young Composer Showcase. In 2020, he received Duke University’s Henry Schuman Prize for Music for his composition Gun Requiem.

Jaxson Floberg

Jaxson Floberg graduated from Duke University in 2020, and is currently living in New York City. Hailing from Charlotte, North Carolina, Jaxson is a screenwriter who is passionate about sketch comedy and folk music, separately. Jaxson is currently working on his first feature film, as well as an upcoming album.

Will Francis

Will Francis hails from Napa, California. Will spent the majority of his pre-college life doing music-y things like writing his own songs or participating in musicals. After he got to Duke University, he put music aside to study screenwriting and film production. But when his friend Jackson Prince came to his door one dark and stormy night in 2018, crying and begging for Will to “save his musical,” Will knew he had to dust off his acoustic guitar and get to work. He and CJ Cruz were attached to write for a prankster duo, @CousinsByChance. Will co-wrote the music for and originated the character of Chance One. Will currently resides in Los Angeles, working on projects for stage and screen, as well as a debut EP.

Sam Jackson

Sam Jackson is originally from Alliance, Ohio and currently resides in New York City, NY. Sam's passion for music led them to various roles as a composer, conductor, music director, arranger, and orchestrator through their time at Duke University. Sam combined all of these traits as a multi-faceted member of the 1660 Vine creative team since Day One. Sam's other MD credits include amateur productions of Chicago, The Addams Family, Cabaret, and Newsies.

Simon White

Simon White is a singer/songwriter from Pelham, New York, and currently pursuing his PhD at the University of Virginia School of Medicine. Simon draws musical influences from hip-hop, R&B, soul, gospel, and pop music. Writing music for 1660 Vine and originating the character of Jupe at Duke University has turned Simon into an avid theater buff.

Sam Haft

Haft is best known as the lead singer of the music act group The Living Tombstone.Outside this, Haft has performed in the TV miniseries Bernie Sand Wars and the Audible original Letters From Camp. He has also provided voices for Trollstopia, Pokémon, and Yu-Gi-Oh!.


Musical Production

Behind The Scenes
Original Motion picture


Streaming Links
Upcoming Events

Upcoming Events

Limited Run at Lumiere Musical Hall
Lumiere Music Hall, 9036 Wilshire Blvd, Beverly Hills
Nov 4 - 10, 2022
  • 2PM
  • 4.30PM
  • 7PM